The mission of the U.S. United Pageant is to promote health, fitness and inner beauty among women and children of all ethnic groups while producing positive role models for the community; to develop women that will promote self-confidence, self-worth, moral, academic and social support for our youth; and to publicly recognize women who have obtained personal, professional and community achievements.
The U.S. United Pageant was established in 2003 under the leadership of Marchia Phillips. The U.S. United Pageant’s platform is Breast Cancer Awareness. After a scare with the possibility of having breast cancer, Marchia became consciously aware of how important it was for women over the age of 40 to get a yearly mammogram. While she was blessed with not having the disease, she has discovered that there are so many women who neglect getting a yearly mammogram. Some are afraid of the possibility that they may have breast cancer while others say they just haven’t taken the time to get checked. Yet still, there is a group of women who cannot afford to get a mammogram. She finds this very disheartening due to the fact that with early detection and treatment, a woman does not have to become a statistic. Research shows that many women in low-income areas do not have access to the test. Ms. Mickens uses her story as a means to encourage women to get a yearly mammogram.